June is National Homeownership Month, and we wanted to create a special way for homeowners to celebrate. Our idea? Turning our user’s home into a memory by gifting them a personalized digital painting of their house!

To bring this vision to life, we partnered with the innovative AI studio, Addition. We explored many artistic styles but eventually settled on three for homeowners to choose from: Retro, Wool & Felt, and Contemporary.

We spread the word through print ads in the New York Post and Wall Street Journal, email, push notifications, and banner ads. At the heart of the campaign was an engaging microsite where users could transform their homes into stunning digital artwork and download their personalized creations.